Metaplex makes it easy to build your project and grow your community in the world’s largest NFT ecosystem.
Metaplex is a collection of tools, smart contracts, and more designed to make the process of creating and launching NFTs easier. While initially focused on supporting the needs of the arts and entertainment industry their plans extend far beyond that to all use cases where an NFT may add value.
Currently, their three major programs are:
  • Token Metadata - the NFT standard for Solana
  • Candy Machine v3™ - a Profile Picture (PFP) focused tool that works like the gumball-style candy machines of old
  • Auction House - a decentralized sales protocol for NFT marketplaces